Social — Alice Brace

Social media and e-com copy samples

Perrier-Jouët

I wrote social media copy for Perrier-Jouët for 2 years up until August 2020, comprising video and photo content for Instagram, Instagram Stories, Twitter and Facebook.

The tone of voice was distinct for each channel, with Instagram being the most familiar and fun, Twitter more informative and Facebook longer-form and neutral.

Perrier-Jouët Instagram examples:

*New York-based Artisan of the Wild @LailaCooks uses food as a medium to connect with her audience, stimulating their senses and memories with each edible installation.*

With six years of beauty sleep, it’s no surprise that Perrier-Jouët Belle Epoque Rosé cuvées wake up as floral and extravagant as they do! #PerrierJouetBelleEpoqueRose #ArtofVintage — With six years of beauty sleep, it’s no surprise that Perrier-Jouët Belle Epoque Rosé cuvées wake up as floral and extravagant as they do! *#PerrierJouetBelleEpoqueRose #ArtofVintage*

*Chardonnay? Check. Pinot Noir? Check. Pinot Meunier? Check mate! #PerrierJouetBelleEpoque #Floral #Elegant*

*It takes months to grow the perfect vine, and just a moment to pick the finest fruit. #Pace #PerrierJouet #Vendanges #Harvest2018*

Perrier-Jouët Facebook examples:

*Artisan of the Wild Akrame Benallal highlights the vivacious personality of Perrier-Jouët Blanc de Blancs with a bespoke summer menu reflecting the cuvée’s mineral freshness.*

Having founded his eponymous label in just 2016, Richard Quinn has already solidified his reputation for extravagant silhouettes in vibrant fabrics, printed in-house at his London studio. His use of both innovative and artisanal techniques encapsula… — Having founded his eponymous label in just 2016, Richard Quinn has already solidified his reputation for extravagant silhouettes in vibrant fabrics, printed in-house at his London studio. His use of both innovative and artisanal techniques encapsulates the tradition and savoir-faire at the heart of Maison Perrier-Jouët.

Perrier-Jouët Twitter examples:

*The intricate task of pruning our vines calls for experience and expertise: our wine-growers can tell from a glance which branches to cut, before binding the remaining stems.*

Ready, set, grow! As the summer draws to a close, grapes in our Pinot Noir Grand Cru parcels are beginning the ripening process to become the powerful, structured fruit that will form part of the blend of four out of six Perrier-Jouët cuvées!

Mumm

I wrote two stories for Mumm, whose content is consistent across Instagram, Twitter and Facebook. They wanted to shift the focus towards food pairings while keeping the sporty tone of the brand.

*Our ideal aperitif? Relaxed yet elegant. Which is why we brought Mumm Grand Cordon Rosé to the party #Mumm #GrandCordon #Rosé #Champagne*

Tag Heuer

For Tag Heuer’s co-ordinated Instagram, Twitter and Facebook feeds, the brief was to write pithy lifestyle captions related to the images, followed by more detailed descriptions of specific features of the watch.

Reinvent the rules. Don’t settle for standard. Express yourself with the new #TAGHeuerConnected Synopsis watch face that is as vibrant as you are! Choose up to six essential complications to create the exact combination that reflects your person… — Reinvent the rules.

Don’t settle for standard. Express yourself with the new #TAGHeuerConnected Synopsis watch face that is as vibrant as you are!

Choose up to six essential complications to create the exact combination that reflects your personal preferences and daily needs.

Discover more at the link in our bio.

E-commerce copywriting

Louis Vuitton

Since 2019 I have written the international copy for Louis Vuitton’s women’s ready-to-wear collections, which is then translated into all other languages on the site. This role involves writing clear, informative descriptions of individual items of clothing, as well as captions for the “view by look” section of the site.

A crisp, fresh look with a playful twist. Subtle House signatures and seasonal details elevate the oversized silk georgette shirt while the trimmed waist and tapered legs of the mom pants flatter the figure. The season’s essential Game On motif inje… — A crisp, fresh look with a playful twist. Subtle House signatures and seasonal details elevate the oversized silk georgette shirt while the trimmed waist and tapered legs of the mom pants flatter the figure. The season’s essential Game On motif injects the classic Monogram with a vibrant palette and hearts as a reference to card games – emphasized with coordinating accessories.

A timeless trench coat with a contemporary touch. Crafted from lightweight cotton poplin in a slightly oversized, long silhouette, the waist is given definition with a tone-on-tone belt. Featuring loops on the shoulders and double button tabs with M… — A timeless trench coat with a contemporary touch. Crafted from lightweight cotton poplin in a slightly oversized, long silhouette, the waist is given definition with a tone-on-tone belt. Featuring loops on the shoulders and double button tabs with Monogram details on the cuffs to adjust the volume. A Monogram button and gun flap sign the look.

Hugo BOSS

I have worked on the e-commerce copy for a number of Hugo BOSS perfumes, including a campaign for Christmas 2021, which involved developing the storytelling as well as a tagline for the international launch.

*Make his wish come true this season with the stylish and elegant BOSS Bottled gift set. An iconic classic aftershave fragrance for the driven, ambitious man in your life.*